How it works
Three steps. One brief.
Upload anything
Drop in your meeting recordings, call transcripts, email threads or handwritten notes. Any format — PDF, Word, audio, video, plain text.
Crux does the thinking
Our AI reads your source material, researches the client, scans their competitors, and finds the strategic thread that ties it all together.
Brief ready to use
A complete, structured brief lands in your editor. Edit any section inline, then export to Word or PDF — or send directly to your team.
Brief types Crux generates
Why Crux
What makes Crux different
Live competitive research built in
Crux searches the web before writing your brief. Client background, competitor positioning, industry benchmarks — all included, not attached separately.
Every source type supported
Zoom transcripts, Google Meet notes, Word docs, PDFs, MP3 recordings. If it came from a meeting or a client conversation, Crux can read it.
Team approval workflows
Submit for manager review, approve, then send the brief directly to your team with the PDF attached. No email chains. No version confusion.
Integrates with your stack
Push briefs to Notion, Confluence, Jira. Sync with GoHighLevel. Connect Zoom and Teams for automatic transcript import after every call.
Trusted by marketing teams across Australia
"Briefing used to eat half my Monday. Now it's done before the client has even sent their follow-up email."
Account Director
Full-service agency, Sydney
"Our in-house team briefs three times as many campaigns with the same headcount. The consistency across briefs alone was worth it."
Head of Marketing
Corporate marketing department, Melbourne
"We were sceptical about AI briefs. Then we saw one. It was better than what we'd been sending clients for five years."
Creative Director
Boutique creative studio, Brisbane