How it works
Three steps. One brief.
Capture everything
Drop in transcripts, meeting notes, email threads or documents.
Intelligence, applied
Crux researches your client, reads the competitive landscape, and finds the strategic thread running through it all. Before it writes a single line.
Brief ready. Team unblocked.
A complete, structured brief lands in your editor. Edit any section inline, then send directly to your team or push to Notion. PDF and Word export also available.
Every brief your agency writes.
Why Crux
Built for agencies that brief at scale.
Live competitive research built in
Before writing a single line, Crux scans your client's market. Competitor positioning, recent campaigns, industry benchmarks — already in the brief when you open it.
Every source type supported
Transcripts, Notion pages, Word docs, PDFs and text pastes. If it came from a client conversation, Crux can read it.
Team approval workflows
Submit for Creative Director review, approve, then send the brief to your full team with the PDF attached. One flow. No email chains.
Integrates with your stack
Push briefs to Notion, or export to PDF and Word. More integrations coming soon.
Built with agencies. Shaped by real briefs.
Crux is in early access. The brief types, research depth and export formats were designed around real agency workflows — not hypothetical ones. We're onboarding a small number of agencies now. If you brief clients for a living, we built this for you.
Join the early access list