Product

Everything your briefing process is missing.

Crux combines AI brief generation, live research, team collaboration and integrations in one platform built for agency workflows.

Start generating briefs

Brief generation

From transcript to brief in minutes.

Paste or upload any source material — a rambling 45-minute call, scribbled Notion notes, an audio recording. Crux extracts what matters and structures it into a brief your team can act on immediately. No summary needed. No re-listening.

Accepted formats

PDFDOCXTXTMP3MP4WAVM4AWEBM

Drop files here, paste text, or connect your Zoom account

Live research

The brief that already knows your market.

Before writing a single line, Crux searches the web. Client background, recent news, top competitors, industry benchmarks — all woven into the brief automatically. Not attached separately. Not left as an action item. Already there.

Live research — running before the brief is written

Client overview

Recent news & campaigns

Competitor A — positioning

Competitor B — positioning

Industry benchmarks

Market white space

Brief editor

Edit any section, instantly.

Every field is editable inline. Confidence scores tell you which sections are solid and which need your attention — Confirmed (pulled from source), Inferred (AI interpretation) or Needs review (low confidence). Auto-saves as you type.

Brief editor

Client

Confirmed

Objectives & KPIs

Confirmed

Target audience

Inferred

Competitive landscape

Confirmed

Creative direction

Needs review

Budget

Needs review

Team workflows

Built for how agencies actually work.

Invite your team, assign roles — Admin, Editor or Viewer. Submit briefs for manager approval before they leave the building. Send the approved brief directly to stakeholders with the PDF attached. No email chains. No version confusion.

Team roles

A

Admin

Full access, billing, team management

E

Editor

Create, edit, submit for approval

V

Viewer

Read-only access to approved briefs

Export

Briefs that go anywhere.

Export to PDF or Word with one click. Push to Notion as a formatted page. Create a Confluence document. Generate a Jira epic with tasks derived from your deliverables section — automatically, with your naming conventions.

Export destinations

Word (.docx)

One click →

PDF

One click →

Notion page

One click →

Confluence

One click →

Jira epic

One click →

Ready to see it in action?

Start free. Your first brief takes about three minutes.

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