Product

Everything your briefing process is missing.

Crux combines AI brief generation, live research, team collaboration and integrations in one platform built for agency workflows.

Start generating briefs

Brief generation

From transcript to brief in minutes.

Paste or upload any source material — the notes from a 45-minute client call, a transcript, scribbled Notion pages, or a brief document. Crux extracts what matters and structures it into a brief your team can act on immediately. No summary needed.

Accepted formats

PDFDOCXTXT

Drop files here or paste your text.

Live research

The brief that already knows your market.

Before writing a single line, Crux searches the web. Client background, recent news, top competitors, industry benchmarks — all woven into the brief automatically. Not attached separately. Not left as an action item. Already there.

Live research — running before the brief is written

Client overview

Recent news & campaigns

Competitor A — positioning

Competitor B — positioning

Industry benchmarks

Market white space

Brief editor

Edit any section, instantly.

Every field is editable inline. Confidence scores tell you which sections are solid and which need your attention — Confirmed (pulled from source), Inferred (AI interpretation) or Needs review (low confidence). Auto-saves as you type.

Brief editor

Client

Confirmed

Objectives & KPIs

Confirmed

Target audience

Inferred

Competitive landscape

Confirmed

Creative direction

Needs review

Budget

Needs review

Team workflows

Built for how agencies actually work.

Invite your team, assign roles — Admin or Member. Submit briefs for manager approval before they leave the building. Send the approved brief directly to stakeholders with the PDF attached. No email chains. No version confusion.

Team roles

O

Owner

Full access, billing and team management

A

Admin

Manage briefs and invite members

M

Member

View and create briefs

Export

Briefs that go anywhere.

Export to PDF or Word with one click. Push to Notion as a formatted page. Confluence and Jira integrations are coming soon.

Export destinations

Word (.docx)

One click →

PDF

One click →

Notion page

One click →

Confluence

Coming soon

Jira epic

Coming soon

Ready to see it in action?

Start free. Your first brief takes about three minutes.

Generate your first brief