Average time a senior account manager spends turning a client meeting into a brief. Time that belongs on strategy and client relationships — not document assembly.
What the same brief takes in Crux. Upload the transcript, review the output, send to your team.
Per month for unlimited briefs and unlimited seats — less than the cost of one wasted afternoon per month.
If your agency bills on retainer, every hour saved on briefing is pure margin — not a favour to the client. A senior AM spends 4–6 hours on a single brief. Crux cuts that to 3 minutes. Across a 10-client retainer book, that difference goes straight to the bottom line.
Who uses Crux
Built for agencies.
Retainer & fixed-fee agencies
Stop losing margin to brief-writing.
Every retainer hour spent on brief assembly is an hour that can't go on strategy, creative, or client relationships — and one you can't recover. Crux returns that time to the work that actually earns.
Creative & full-service agencies
A briefing workflow built around how agencies run.
Multi-client workspaces, manager approvals, and 18+ brief types covering everything from campaign and creative to OOH, PR and brand strategy. From boutique studios to full-service shops.
Built for agencies
Built around your workflow.
Not the other way around.
Multi-project workspace management
All your briefs organised within your team workspace — by client, campaign, or project.
Role-based access built in
Owner, Admin, and Member roles built in. Each team member gets the right level of access for how they use Crux.
Manager approval before anything goes out
Submit for sign-off before any brief reaches the client or the wider team. One approval step that keeps standards high.
White-label options
Coming soonBrand every brief with your logo, colours and footer — not Crux's. White-label is coming soon.
CRM integration
Coming soonBrief data will flow directly into your GoHighLevel client records. No copy-pasting between tools.
Automatic transcript import
Coming soonZoom and Teams transcript import is coming soon. For now, paste or upload your transcript and Crux takes it from there.
The briefing workflow
From transcript to brief to delivery.
In minutes, not hours.
Upload or paste your transcript
Drop in notes, a transcript, or any document from the client meeting.
Crux researches your market
Client background, competitors, industry benchmarks — pulled automatically before a word is written.
Crux generates the brief
Full brief with competitive research. Ready in minutes.
Team member reviews
Edits any section inline. Adds context. Adjusts tone.
Manager approves
One-click approval workflow. No email chain.
Brief sent to stakeholders
PDF delivered to every stakeholder simultaneously.
Pushed to project management
Deliverables become tasks. Timeline becomes sprints.
Also used by in-house marketing teams facing the same briefing overhead — Crux works wherever briefs are written.
Crux Agency
One plan. Unlimited briefs.
Unlimited seats.
For agencies that need to brief at scale — without burning margin on document assembly.
Generate your first briefFree to start · No credit card required · First brief in 3 minutes