Every marketing team knows the feeling. A 45-minute meeting. Three pages of notes. An audio recording nobody has time to re-listen to. And a brief that needs to be ready by morning — whether it's going to a client or to your own creative team.
We watched strategists, account managers, and in-house marketing leads spend half their week doing something that should take 20 minutes — extracting what actually matters from the noise of meetings and turning it into something the team can act on.
Crux exists to give that time back.
Lost to briefing every week, per account manager
What the same process takes in Crux
Client conversations we have ever used to train our models
“We built Crux so the best strategic thinking in marketing teams — agencies and in-house alike — doesn't get lost between the meeting and the brief.”
What we stand for
Three things we refuse to compromise on.
Clarity
Every brief should be clear enough that a creative who wasn't in the room can do their best work. That's the standard we hold ourselves to — and the reason the product exists.
Craft
A brief is a strategic document, not a template. We treat the intelligence that goes into it with the same care the best account planners do. The structure matters. The language matters.
Trust
Your client conversations are confidential. Your briefs are proprietary. We never train on your data. Your workspace is yours alone — isolated, encrypted, and never shared.
The team
Arjun Khurana
Founder, Crux
Agency strategist turned builder. Created Crux after one too many late nights turning meeting notes into briefs manually. Based in Australia.
Get in touch
Want to talk about Crux for your team?
We read every message. Whether you have a product question, a feature request, or you want to explore the right plan for your agency or marketing department — send us a note.
✉ Email usWe aim to reply within one business day.